The modular CRM + ERP for growing teams

Give your business a Spine.

Start with a CRM your team will actually use. Add operations, accounting, and HR when you're ready — one system, one login, one source of truth.

Free 14-day trial at launch · No card required

Set up in 10 minutes · Your data stays yours · By trAIngen

CRMPipeline, contacts, dealsLIVE
OpsProjects & workflows2026
AccountingInvoices, GST, reports2026
HRPeople & payroll2026

Why teams switch

10 min

median setup, signup to first deal

4 modules

one login, zero tab-hopping

₹0

to start — no card, no call

TRY IT

Move a deal. Go on.

This is the actual board your team gets — drag the card.

app.spine.traingen.co
Qualified2

₹5,70,000

Meridian Interiors

₹4,50,000

Atlas Fitness

₹1,20,000

Proposal2

₹5,90,000

Kova Foods

₹2,80,000

Nirvaan Decor

₹3,10,000

Won0

₹0

Drop it here

That was the whole learning curve. Get your own board →

EVERYTHING IN ONE PLACE

A CRM that bends to your business

Not the other way around.

Pipeline you can feel

Stages that match how you actually sell, and deals that move when you do. Go on — hover the board.

Saved views

Slice your book once, name it, never rebuild it on a Monday again.

⌘K everything

Search, create, jump. One shortcut, zero mouse.

Custom fields & objects

GSTIN, site visits, serial numbers — model the business you actually run, not the one a template imagines.

Tasks that chase themselves

Close one and the next follow-up books itself. Hover to knock this one off.

Make it yours

Hover a swatch — the accent re-tints everything it touches. Whole workspaces work the same way.

THE STACK PROBLEM

You're not disorganized. Your tools are.

Spine replaces the scattered stack — spreadsheets, Zoho, notepads, WhatsApp forwards, email threads and that one Airtable — with a single system of record.

Six tools walk in. One source of truth walks out.

The big CRMs
Spreadsheets
Spine
Cost
₹₹₹₹
₹0
₹699 per seat
Setup time
Months
Instant chaos
10 minutes
Fits how you work
You adapt to it
It breaks
It adapts to you

FROM LEAD TO PAID

One thread from first call to final payment

01

Lead captured

webhook · website form
PKAuto-assigned to Priya
02

Deal advances

Qualified → Proposal

03

Tasks appear

  • Send quotetoday
  • Site visitFri
04

Payment collected

INV-0042 · ₹1,20,000Paid

Every step configurable — stages, tasks, gates, approvals.

START SMALL, GROW A BACKBONE

Add a module when the business asks for it

No re-platforming. No migrations. The same spine, more vertebrae.

CRMleads · deals

CRM is live today. Operations, Invoicing and HR ship through 2026 — toggle to preview how the stack grows.

SIMPLE, PER-SEAT

Pricing that scales with your team

14-day free trial with everything unlocked. No card required.

Starter

For the first pipeline

699/seat/mo
  • CRM module
  • 2 pipelines
  • 15 custom fields per object
  • 25,000 records
  • 500 automation runs/mo
  • 1 dashboard
Get early access

Most teams start here

Growth

1,499/seat/mo
  • Everything in Starter
  • 10 pipelines
  • 50 custom fields per object
  • 250,000 records
  • 5,000 automation runs/mo
  • 5 dashboards
  • Custom objectssoon
  • API accesssoon
Get early access

Scale

The whole backbone

2,999/seat/mo
  • Everything in Growth
  • Unlimited pipelines, fields & dashboards
  • 1M records
  • 25,000 automation runs/mo
  • Priority support
  • All future modules included — Ops, Invoicing, HR as they ship
Get early access

Prices in INR include GST. Annual billed yearly.

QUESTIONS

Everything else you'd ask

Ready to stand up straight?

Join the waitlist — early workspaces get white-glove onboarding and founder pricing.

Free 14-day trial at launch · No card required

Prefer a walkthrough? Write to [email protected]